Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world.New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition.
This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with todays consumers. Please note you need to add our email km0bookmail.org to approved e-mail addresses. Other readers will always be interested in your opinion of the books youve read. Whether youve loved the book or not, if you give your honest and detailed thoughts then people will find new books that are right for them. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. To add this eBook, remove any 1 eBook from your cart or buy the 10 eBooks present in the. Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms Conditions associated with these promotions. To Add to Wish List, choose from options to the left classa-button-group a-declarative a-spacing-none data-actiona-button-group roleradiogroup. ![]() Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4e. The book is well-grounded in practice and can be easily related to past and current marketing activities, events and case studies. Science of Branding boxes have been included to provide in-depth treatment of cutting-edge ideas and concepts. Each chapter contains a Brand Focus appendix that delves into detail on specific and related branding topics, such as brand audits, legal issues, brand crises and private labels. Strategic Brand Management Building Measuring And Managing Brand Equity Ebook Series Of BrandingNumerous in-text examples, highlighting brands such as Dettol, Colgate and Jet Airways, have been introduced to illuminate the discussion of virtually every topic and a series of Branding Brief boxes provide more in-depth examinations of ed topics or brands. The text includes engaging visuals that highlight many of the important and interesting concepts and examples from the chapters. ![]() Some of the specific new topics reviewed in depth in this edition include: Marketing in a recession Brand communities Luxury branding Brand characters Brand personas Brand makeovers Shopper marketing Person branding Social currency Brand potential Brand extension scorecard Culture and branding Brand flashbacks Future brand priorities. Due to its large file size, this book may take longer to download. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. Even at the time of placing the order I thought I would be receiving it in bad condition as most of the others received. I received it in very good condition which in fact I didnt expect. I personally like underlining the important pointers while reading but its being already used makes me upset. Its cover corners where already distorted, but what more can you expect from a 200Rs book. The content is very comprehensive but case studies are mostly irrelevant unfortunately.
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